The lifestyle is the way an individual, a family or a society lives in terms of their daily habits. It includes eating, working, travelling and more. It can also reflect the attitudes and values of the person in question. It is important for a person to be aware of his/her lifestyle so that he/she can make changes accordingly.
The concept of lifestyle has been the subject of different research and perspectives from both sociological and psychological fields. The most common way of defining and analysing lifestyle is to look at it as a set of internal and external dimensions that influence the behaviour of individuals. This perspective is common within sociological currents such as Weber and Bourdieu [4,5].
Another approach to lifestyle, often used in psychology, focuses on the concept of values, attitudes and interests. This is based on the work of Rokeach [6,7]. This approach has been widely accepted and has had a major impact on the development of personality theory.
However, the definition of lifestyle is complex. The fact that it is a personal and subjective concept makes it difficult to define in a clear and measurable way. In addition, it is a dynamic concept that is continuously changing. In order to understand it better, it is recommended that the concept of lifestyle be analysed from a temporal perspective.
This is because the lifestyle is not only a product of external factors, but is also the result of the interaction between different aspects of the individual’s personality. A good example is the relationship between work and leisure, which is determined by many different variables.
The lifestyle of an individual can also be influenced by the location in which they live. For example, if they live in a rural area, their lifestyle will be very different from that of someone who lives in the city. This is because the environment and cultural characteristics of the region will influence their choices.
Finally, lifestyle can also be influenced by the social class of a person. For example, a middle class person will usually prefer to travel to domestic destinations whereas an affluent person will tend to travel to exotic international locations.
The term ‘lifestyle’ has become a buzzword in the marketing industry. This is because it allows brands to create campaigns that are more targeted towards specific groups of consumers. It has also been found to be an effective way of encouraging healthy behaviour among the general population. The reason for this is that it provides a sense of identity for the target group. This is because it enables the brand to connect with people who share similar interests and values. This helps in building loyalty and increasing sales. This has been proven through a number of studies. As a result, it is a vital part of marketing and advertising. It is important to keep in mind that the lifestyle of a person can change over time, and that it is possible for him/her to make positive or negative changes.
